O’Reilly mentioned Google, Yahoo, Amazon and eBay has used their database efficiency to build up their popularity of the website, meaning that Web 2.0 applications are essentially data-base driven. Every day, users from all around the world are uploading and downloading valuable data online. Web 2.0 has become a tremendously development resource for people to connect with each other and gain information. Data is one of the most important value for Web 2.0 applications to be efficient and convenient to attract number of individuals to the website.
TestFreaks is a website that gather information about digital electronics, it provide manufacturers descriptions, specifications, user/professional reviews, prices, blog posts and more. Data is the most valuable asset in TestFreaks, as it gather user experiences on products to help others in maximizing the usability of the product.
1. Seek to own unique, hard to recreate source of data – the information available in TestFreaks allow user to post and comment on a product by analyzing the information from users, it has a unique review system.
2. Enhance the core data – TestFreaks has enhanced its data by asking reviewers to rate the product and create a “TestFreaks Badge” system. It allows users to effortlessly to view the score and reviews the product from other consumers in other e-commerce websites.
3. Let users control their own data – User are controlling the rating score of the product as well as their own comment.
4. Make some right reserved, but not all – TestFreaks has “All Rights Reserved” policy.
5. Define a data strategy – “TestFreaks” has created their website so that their data can be easily shared to other websites allowing consumers to view the pros & cons of the product.
6. Own the index, namespace, or format – “TestFreaks” doesn’t own any of the comment and its format are simpler compared with some other rating website.
7. Design data for reuse – The data in TestFreaks.com.au can not really be reuse, these data are only for users to review.
8. Outsource or supply data access management – “TestFreaks” supply their information to other e-commerce websites such as the Badge system.
“TestFreaks” is an excellent Web 2.0 application that demonstrate Tim O’Reilly’s ”Data is the next Intel inside” pattern.