Dont know why the blog that I did was gone missing after I uploaded. So I have to write this over again! Did it happen to anyone before?
Social media marketing is important for any business, no matter you are a small company or a major corporation. Most companies uses it to increase exposure for their business, which in result bring their sales to another level. But while companies recognize the importance of using social media, very few actually know how to integrate it to maximize its benefit. By using social media correctly will increase the customer engagement with your brand, therefore to generate more followers and possibly leads to a better sales.
When it come to buying a flight ticket for a holiday, there is one travel agent that I will always go to. It doesn’t have the lowest price, rewards card or it is close to where I live. But they salesman give me this comfortable and trust able feeling when I am purchasing the ticket or asking for information. So therefore I have some kind of engagement with the agent. So how can Global Journeys increase their customer engagement? Customer Engagement is like a step after customer get its satisfaction. When a customer have its satisfaction with a certain brand, he or she will start to have engagement with the company and becomes a marketing person to promote for your product. There are 3 tips for Global Journeys to improve customer engagement. Understand and Track User Actions, analyse different metrics, such as the time and frequency customer visit the website/twitter as well as their actions. This allow Global Journeys to know when is the best time to upload a blog/tweets. Deliver Their Needs, by providing the information the customer needs, such as price, promotion and destination. Allow customer to have a easy access to find their information. Evolve Your Service, having regular update and post as well as updating the service from customer feedback. Customers are likely to look back at the company for new update and offers. By doing this 3 points, will definitely increase their engagement with the customer, as a result to higher profit.
In my own word, a high levels of engagement deliver a better business results. By using social tools like twitter enable companies to understand what their customer need and increase customer loyalty when providing services.