Implementing Enterprise 2.0 into a company, is that worth it? Enterprise 2.0 aims to achieve productivity, efficiency, staff engagement and reputation via Web 2.0 in an organization. To do so, Enterprise 2.0 does not need any IT professionals to take control of it. Basically it’s a free tool for any company to USE. However, before beginning with an implementation of collaborative tools, the companies must establish clearly their use and operation policies.
Looking at Google, Google itself is a company who designed and created large amounts of Web 2.0 tools. Google Drive, Google Hangout and Google+ are all powerful tools in their own right. Google also have an official Google Enterprise blog for itself to promote its business and bring it closer to consumers. Some companies encourage their employees to use collaborative tools to work efficiently and to increase engagement, therefore leading to innovation and motivation, they feel better and love to go to their work center.
However, there are still risks to deploying Enterprise 2.0 in a company. The company must face the disadvantages of loss of control, resources and security issues. Due to the fact that there might not be any proper policies set for employees to use them, private information may be leaked out. It is very hard to manage what kind of information flows around the Internet, such as negative comments, leading to a loss of control and a loss of reputation. The company must also pay notice to how much resources its implementation of enterprise 2.0 is using and its productivity, because it might be a waste of resources implementing the system if it has little positive effects.
Overall I believe that Enterprise 2.0 is a successful tool to use, regardless of its potential risks. A lot of companies are implementing it and it is working!