Benefits of Enterprise 2.0

Implementing Enterprise 2.0 into a company, is that worth it? Enterprise 2.0 aims to achieve productivity, efficiency, staff engagement and reputation via Web 2.0 in an organization. To do so, Enterprise 2.0 does not need any IT professionals to take control of it. Basically it’s a free tool for any company to USE.  However, before beginning with an implementation of collaborative tools, the companies must establish clearly their use and operation policies.

Looking at Google, Google itself is a company who designed and created large amounts of Web 2.0 tools. Google Drive, Google Hangout and Google+ are all powerful tools in their own right. Google also have an official Google Enterprise blog for itself to promote its business and bring it closer to consumers. Some companies encourage their employees to use collaborative tools to work efficiently and to increase engagement, therefore leading to innovation and motivation, they feel better and love to go to their work center.

However, there are still risks to deploying Enterprise 2.0 in a company. The company must face the disadvantages of loss of control, resources and security issues. Due to the fact that there might not be any proper policies set for employees to use them, private information may be leaked out. It is very hard to manage what kind of information flows around the Internet, such as negative comments, leading to a loss of control and a loss of reputation. The company must also pay notice to how much resources its implementation of enterprise 2.0 is using and its productivity, because it might be a waste of resources implementing the system if it has little positive effects.

Overall I believe that Enterprise 2.0 is a successful tool to use, regardless of its potential risks. A lot of companies are implementing it and it is working!


2 comments on “Benefits of Enterprise 2.0

  1. Hi, nice blog post in which you carved out the advantages and disadvantages of Enterprise 2.0. I think google is a good example for the successful implementation of an Enterprise 2.0 strategy as they really live this approach. Google employees participate in many open source and crowd-sourcing projects and even google as a company is known for sharing code and knowledge with the community. But they don’t seem to have a blogging culture such as for example IBM that runs more than 17.000 different blogs by employees… I thinks this really involves a loss of control as none of the blog posts are rubber-stamped by the management.

    Anyway, just stumbled about a nice example in which a former google employee who uses blogging to bring google into discredit: http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx and http://money.cnn.com/2012/03/14/technology/microsoft-google-rant/index.htm
    You see any possibilities on how google can deal with such blog posts?

    • Hi Soeren,

      Thanks for your comment and the links, they are very informative. These accusations do post a serious problem for Google. How can they deal with these posts that may ruin their reputation? I think the only way Google can solve this dilemma is through making more innovative technologies. While a lot of people may question Google’s promotion of Google+ as a way of them to make more money through better advertisements; I only partly agree with them. With all the free technologies Google has given out to the community (eg. Google Docs, Chrome, etc.), they do need a source of income to drive their innovations. Social media is becoming an increasingly integrated part of our everyday lives, and Google had been very forefront in the innovation of such technologies, the upcoming Google Project Glass is a very good example. I hope I have answered your question well! What is your take on this problem?

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